I love when I don't even have to write it. Here's the quote:
From the report: "It is our view that the PlayStation systems have been successful not because of hit software but mainly because of software diversity and third-party support... With the PlayStation 3 the company is going after the high-end power user. It is almost as if Coca-Cola not only decided to go with a new formula, but also decided to exit the low brow soft drink business to go into high-end wines."
The research group concludes that if Sony wishes to drive unit volume in 2007, it needs to not only cut the PS3's price, but cut it drastically before there could be a new market leader.
(Via: Joystiq)
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